Saturday, October 4, 2008

Platinum vs. Gold Prices: Impact on Jewelry Fashion

An amazing thing is happening in the metals market. The price of gold has been steadily increasing as investors have sought a safe haven during turbulent economic times. The price of platinum however has plummeted. Gold is now $836 compared to platinum at $962. Platinum has fallen in a mere few months from a high of $2,252. At those high prices, platinum was becoming prohibitively expensive even for fine jewelry, with gold becoming more and more in fashion. I suspect now with such a small difference in the price of platinum and gold, that the pendulum will swing again and platinum will increase in popularity at the high end of the market. Given the small disparity in prices between platinum and gold, I am sure more and more of my clients will start asking for jewelry in platinum rather than gold.


  1. yes you are right the platinum usage will increase more than gold